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248 – September 5
“In the long run men hit only what they aim at. Therefore, though they should fall immediately, they had better aim at something high.”—Henry David Thoreau
Michelle was having difficulties marketing her services. She was making calls daily and recording them in her Ships Log, but she was not getting the results she wanted. Time after time, the people she spoke to listened politely and then said they’d call back later when they were interested.
After I asked her a few questions, the problem became clear: she was making her sales pitch to the company receptionist! Now, receptionists are often very nice people and they can be most helpful in directing you to the right people to talk to. But they do not make the buying decisions for the company. Michelle needed to talk to the people at the company who were in positions of power. As soon as she started talking to company presidents, vice presidents, and managers, her sales improved dramatically.
Michelle’s story reminded me of an old family story: My grandfather, William Livingston, was an attorney in private practice in the small town of Prentiss, Mississippi. When his son Rob graduated from law school, he went to work with his father. The two of them had a successful practice together for many years.
One afternoon, an elderly gentleman arrived at the office and asked to see Mr. William Livingston. Knowing that his father was very busy that day, Rob asked if he could help. The man thanked him, but said no, he wished to see Mr. William Livingston, and he would wait.
A quarter of an hour went by, and Rob again went out to the waiting room, to see if he could be of assistance. The man shook his head.
After another half-hour, concerned about the client’s wait, Rob said, “I am William Livingston’s son, and I’m sure that I can help you with whatever you need.”
The older man looked him over calmly. Then, with a twinkle in his eye, he said, “Son, I didn’t come to see Jesus. I came to see God!”
He was immediately shown in to my grandfather’s office.
“People are always happy to see me and help me get my goals.”
A friend of mine wrote to tell me that Las Vegas Churches accept gambling chips:
THIS MAY COME AS A SURPRISE TO THOSE OF YOU NOT LIVING IN LAS VEGAS , BUT THERE ARE MORE CATHOLIC CHURCHES THAN CASINOS. NOT SURPRISINGLY, SOME WORSHIPERS AT SUNDAY SERVICES WILL GIVE CASINO CHIPS RATHER THAN CASH WHEN THE BASKET IS PASSED. SINCE THEY GET CHIPS FROM MANY DIFFERENT CASINOS, THE CHURCHES HAVE DEVISED A METHOD TO COLLECT THE OFFERINGS..
THE CHURCHES SEND ALL THEIR COLLECTED CHIPS TO A NEARBY FRANCISCAN MONASTERY FOR SORTING AND THEN THE CHIPS ARE TAKEN TO THE CASINOS OF ORIGIN AND CASHED IN. THIS IS DONE BY:
YOU DIDN’T EVEN SEE IT COMING, DID YOU? —