206 – July 25
“To make dough, do.”—Bertram Troy
At many networking meetings, each person is given an opportunity to do a thirty-second commercial on their business. This is called a “round robin.” This is a great chance to advertise the benefits of the products or services you provide to others. It is important that you represent yourself in an interesting way—say or do something that stands out or makes you special. You can’t educate the audience or explain everything you do in thirty seconds—you just have to pique the audience’s interest so that they want to talk to you later.
Here are some memorable examples from networking meetings I’ve attended:
“If you’re in debt, don’t fret, call Bret.”–Bret Davis, Bankruptcy Attorney
“Humpty Dumpty sat on a wall. Humpty Dumpty had a great fall. And who did he immediately call? The law offices of Rhoda Walsh.”—Rhoda Walsh, Personal Injury Attorney
A woman at the podium drinks a glass of milk, turns to the audience and says, “Got cookies?”–Shell Brown, Shell Brown’s Cookies
“Give me your checkbook, your bills, your huddled receipts yearning to breathe free….”—Alan Smithee, Bookkeeper
“I’m your brother-in-law in the jewelry business.”—Bruce Spiegel, The Jewelry Factory
“Hair today, gone tomorrow.”—Rita Katzman, Electrologist
“If you want to move your dream house closer, call Ellen Grosser.”—Ellen Grosser, Real Estate Agent
“Have you heard that all printers charge the same?” Audience response, “It’s a lie!” “That’s right. I can get you the best price in town,” says Sharon Helmer, Printer
Do you ever have to introduce yourself at a business meetings or events? Make it clever, make it entertaining, make people laugh. It’s not only fun—it’s good business. People like to be entertained. They will remember you. And that’s all marketing was ever about.
If you are not in business or in sales, open up to the possibility of marketing the company you work for. Their success is your success—if they make more money, they’ll have more money with which to pay your salary. And if you aren’t employed, find a creative tag for whatever you are doing with your time: “I nurture children,” “I’m doing my part to hold down the divorce rate,” “I perfect golf swings.” Whatever you do, don’t put yourself down by saying, “I’m just a _____.” Be proud of who you are and what you do. Or change it.
“People are always fascinated by what I have to say!”
Here’s my round robin:
“You’re gonna be rich tomorrow (sung to the tune of “Tomorrow” from the musical Annie)…if you take my class today! I’m Chellie Campbell and I treat money disorders – spending bulimia and income anorexia. My 8-week Financial Stress Reduction Workshop is designed to help you make more money and have more time off for fun. I’m also the author of two bestselling books, “The Wealthy Spirit” and “Zero to Zillionaire”, so if you’re living on peanut butter and jelly and would like to afford deli, call Chellie!”