330 – November 26
“Men trip not on mountains. They trip on molehills.”—Chinese Proverb
Sally called again today. “Help!” she cried. “My business has slowed down recently and I’m afraid I should cut my prices back in order to get more customers. But I like my new price and think I’m worth it. What should I do?”
A talented hair stylist, Sally had just finished my workshop several months before. She raised her prices and had great success in getting new customers during the course, but had apparently drifted back into some fear thinking since then. Her fear started manifesting in fewer clients and reduced income.
After checking with her that she was still doing her affirmations, I asked how many ships she was sending out. Well, it was the holidays, so not so many. Aha. I asked her how many clients she needed to have in order to make the income she wanted to make.
“One hundred,” she answered immediately.
“So if you’ve been keeping track of how many ships you send out on your ships log, you know how many sales calls you have to make to get one customer,” I said.
“Oh. I guess I haven’t really exactly filled out a ships log….”
I smiled. “Okay, then, I suggest you start making calls and logging your results. But in any case, start making calls.”
“How many calls do you think I should make?” she asked.
“As many as it takes until you have one hundred customers!” I replied. “There are nine million people in Los Angeles and you only need one hundred, so you aren’t going to run out of opportunities.”
She sighed and promised to get busy.
This is the road to success. Being willing to do what it takes to get what you want. Send out your ships—your treasure awaits you. People are praying for you to show up, but they’re just as afraid to pick up the phone as you are. Someone has to go first, and since you’re the one reading this page, that someone is you
“I reach out to others because I am brave enough to be first.”
I enjoyed reading Dame Judi Dench’s autobiography “And Furthermore”. What a wonderful life she is having! She nailed her first audition for the Old Vic theatre troupe in England and was cast as Ophelia in their production of “Hamlet”. From there it was non-stop working in theatre, films and television, and she’s won every acting award imaginable. I have thoroughly enjoyed every performance of hers I’ve been privileged to see.
And I loved this passage at the end of her book regarding retirement:
“You do see people who work towards an age, and then at sixty or sixty-five you see them go into a deep decline, and you wonder: Why? What do you retire for? You retire if you are in a job that has just kept you employed, and given you some kind of income, and then you retire to do things that you really want to do.
“Well, I am doing the things I want to do now, so I don’t want to retire. Actors are really remarkable people to be with. I like the company of other people, but I love the company of actors, and to be in a company. My idea of hell would be a one-woman show, I wouldn’t be able to do that, I wouldn’t know who to get ready for. The whole idea of a group of people coming together and working to one end somehow is very appealing to me. It is the thing I have always wanted to do, and I am lucky enough to be doing it. You don’t need to retire as an actor, there are all those parts you can play lying in bed, or in a wheelchair.”
Amen, Judi! I’ll watch you read the phone book, darling woman!