Marketing or Selling? Do You Know the Difference?
“I don’t care how many degrees you have on the wall, if you don’t know how to sell, you’re probably going to starve.”—George Forman
A lot of business owners think they are selling, when really all they are doing is marketing. Do you know the difference between the two?
It will cost you a lot of time, energy, and money if you don’t.
I learned this lesson the hard way when I hired a woman to help me make sales in my workshop business.