Updated insider information by Chellie Campbell, author of “The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction”
“Winning is not a sometime thing—it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all the time.”—Vince Lombardi
People often ask me, “How long do I have to send out ships?” I answer, “How long do you want to eat?”
You can’t ever stop sending out ships. The Universe, that big “Yes” machine, gets confused if you do. It thinks you don’t want any more good to come into your harbor, so it stops sending ships in if you stop sending ships out.
For example, let’s say you are madly sending ships out every day. You’re working in the flow on a daily basis. You send out ships—then send out more ships. The next day, even more ships. Every so often, you check the horizon for ships coming in. But no ships. So, you go back to work sending out more ships. Again you check the horizon: No ships. You send out ships, send out ships, check the horizon: No ships.
(Continued on page 122 of The Wealthy Spirit)
Today’s Affirmation: “A lot more money is coming to me today—and I deserve it!”
Like most speakers, teachers, and seminar leaders, I just adore doing the work, speaking to people who are hungry to learn and improve their lives, watching them try new strategies, helping them past the rough parts, and succeed in accomplishing their dreams. It’s heady stuff!
Like every entrepreneur who wants everyone to buy their product or service, every workshop leader I know hungers for full classes. But it doesn’t happen by magic. Engaging with the public, public relations, advertising , marketing and sales are what fill workshops and every business with customers. This is the real work of any business. I call it “Sending out ships.”
It’s easy to be excited and think if you just place an ad in a newspaper or online, or go to a networking group and pass out your brochure, that soon your phone will be ringing off the hook with people clamoring to buy your offering. But it’s a cumulative effort over time that fills your client list and your coffers.
In a recent telecourse, I had a total of 17 people enrolled. It’s instructive to see how they first heard about me:
5 through speaking engagements
5 through my book The Wealthy Spirit
2 through networking groups
5 through a referral.
Most of them are on my email list, and 3 read my blog and let me know they were interested through Facebook. I closed one through 1shoppingcart after I gave a free teleclass; everyone else I closed on the telephone: 7 called me and I called 9 (more than once).
Time from first contact to sale: 6 within 1 week, 4 within 3 years, and 7 after more than 3 years!
One woman called me the night before the workshop and introduced herself saying that she had met me 8 years before at Worthwhile Referral Sources (a fabulous networking group in the Los Angeles are that I have belonged to since 1986. www.worthwhilereferralsources.com) and asked if I was still teaching that workshop? She and her husband signed up.
Consistency is everything. Never stop sending out ships. Your ships are still out there, circling the harbor. Maybe they were delayed by a hurricane, or becalmed in still waters. Maybe they got lost or sprung a leak and had to make repairs.
But one day they’ll come sailing in, laden with treasures to unload at your dock. So don’t give up the ship!