Updated insider information by Chellie Campbell, author of “The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction”
23 – January 23
“The two most beautiful words in the English language are: ‘Check enclosed.’”—Dorothy Parker
Every so often, as I worked with my chosen monthly budget, I would think of something I wanted to have that wasn’t on my budget. It could be something I had forgotten to plan for by putting it on my “Irregular Expenses” list like new stationery, additional advertising specialty items like coffee mugs or pens, or a new piece of computer equipment. Or it could be something fun or extravagant that I wanted to create more money for, like new clothes, new office furniture, or a piece of jewelry.
Whenever I thought of something, I wrote it down on a piece of paper at the back of my time management calendar on my desk. I labeled it my “Magic Money Wish List,” because I knew I had to create extra, magic money, above and beyond my budget, in order to have the things on this list…
(continued on page 23 of The Wealthy Spirit)
*Special Note to all my readers:
My publisher voiced concerns that it might not be wise for me to publish the entire contents of my book every day since it would then be available in perpetuity online. A good point, don’t you think? That’s why I publish the blog with a few complete pages from The Wealthy Spirit and the rest of the week will publish just a part of the page for reference.
Today’s Affirmation: “I create ‘Magic Money’ for all the wonderful things I desire!”
This blog has resulted in some Magic Money for me, too. I’ve been writing it every day for over a year now and it’s been really successful in stirring up attention – my web hits have more than doubled and unique visitors have jumped 40%. When you google “financial stress reduction” you get somewhere around 4 million web sites and I’m right at the top of page one. . Chellie is doing the Happy Dance!
I also post the blog each day on Facebook, Twitter, and Linkedin. This is how terrifically well Social Media works – I received a note from a Facebook friend who said, “I always thought you were cool and loved hearing you speak at networking events and women’s conferences. But now I am simply in awe. I signed up for your daily affirmations. I can’t tell you how much I love them. I sent a copy to my boyfriend and he said, ‘When can we take her workshop?’”
Now as any of you who are in sales know, that question is a “buying signal”. This is someone I should definitely follow up with to explore the possibilities of them taking the next class. So I wrote her back of course, and said we should talk. I didn’t hear back from her during the next a week.
And this is where a lot of people lose their sale. They don’t follow up again. Remember it takes 12 touches before someone is ready to buy from you, but even when they are leaning towards yes, you have to close the sale.
So I did a google search and found the woman’s web site with her phone number. I called her up, we had a lovely chat, and she enrolled in the course. I asked about her boyfriend, and she said she would talk with him. Then she wrote, “I just want you to know that I hung up the phone with you and immediately downloaded your books to my Nook. Yay.” A few hours after that, she said her boyfriend was in, too.
You know what the best part was? At the end of the workshop, she told me she had the best, most profitable month ever in her entire career during my workshop! That’s what I really love – helping people have the rich life of their dreams. It’s magical!
The lesson here for you is: the blog is working, driving traffic to my web site, selling books, and selling workshops. But all of that is marketing, not sales. Sales don’t magically happen by themselves. They need a little assistance from you. People are interested, but if you don’t call them, you leave them alone to figure out how to get past their obstacles to buying from you - like time and money and you’re not on my budget right now. You’re much better qualified to coach them on this than they are!
The advertising is in the blog. The money is in the phone!