Updated insider information by Chellie Campbell, author of “The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction”
“Men trip not on mountains. They trip on molehills.”—Chinese Proverb
Sally called again today. “Help!” she cried. “My business has slowed down recently and I’m afraid I should cut my prices back in order to get more customers. But I like my new price and think I’m worth it. What should I do?”
A talented hair stylist, Sally had just finished my workshop several months before. She raised her prices and had great success in getting new customers during the course, but had apparently drifted back into some fear thinking since then. Her fear started manifesting in fewer clients and reduced income.
After checking with her that she was still doing her affirmations, I asked how many ships she was sending out. Well, it was the holidays, so not so many. Aha. I asked her how many clients she needed to have in order to make the income she wanted to make.
“One hundred,” she answered immediately.
“So if you’ve been keeping track of how many ships you send out on your ships log, you know how many sales calls you have to make to get one customer,” I said.
“Oh. I guess I haven’t really exactly filled out a ships log….”
I smiled. “Okay, then, I suggest you start making calls and logging your results. But in any case, start making calls.”
“How many calls do you think I should make?” she asked.
“As many as it takes until you have one hundred customers!” I replied. “There are nine million people in Los Angeles and you only need one hundred, so you aren’t going to run out of opportunities.”
She sighed and promised to get busy.
This is the road to success. Being willing to do what it takes to get what you want. Send out your ships—your treasure awaits you. People are praying for you to show up, but they’re just as afraid to pick up the phone as you are. Someone has to go first, and since you’re the one reading this page, that someone is you.